Information Architecture & Prototyping
Nowhere does my inner taxonomist feel more at home than in Information Architecture. Stakeholder assessments, research & observation, and competitive analyses are the archaeology. Card sorts and determining information hierarchies are the zoology; and, site maps and wireframes are the geography. Finally, strategizing, innovation, prototyping, user-testing, observation, and evaluation are the anthropology. Together they make up a fascinating world of human interaction and behavior.