Clear & Concise Copy
My background in research-based visual art, critical & cultural theory, and my skillset in business and design allows me to see the forest and the trees. Starting with extensive research, I employ the design process to create meaningful brand experiences for a specific target audience. I identify and maximize on positive historical and cultural associations while avoiding negative ones. Whether surveying holistic systems from afar, or scrutinizing the kerning between letters, every detail is considered and deliberate.