Intuitive Interaction Design
Hemingway wrote, “When people talk, listen completely. Most people never listen.” At the core of User Experience design is understanding motivation. Whether emotional, psychological, or physical, observing and listening to people allows us to understand their wants and teaches us how to best solve their problems. Through the stages of inspiration, ideation, and implementation, rigorous research, prototyping, and testing guarantees that needs are never simply met, but exceeded instead.