Hi! I’m a designer who takes high-level conceptual problems and filters them through my gained knowledge and business skill set to produce products and experiences..
that positively affect the lives of others.
I like people. I enjoy figuring out what makes them tick. From opening clothing stores, studying critical & cultural theory, managing a residential meditation centre, to working with design clients from all walks of life, I’ve listened to all kinds of problems and revel in helping solve them.The following is an overview of how I do it.
Getting to know you. In a stakeholder kickoff meeting we overview the perceived problem, define roles, outline a typical project timeline as dictated by the design process, and discuss how milestones will keep the project within scope and on budget.
Handshakes all around. Through conversation, stake-holder interviews, or systems analyses, we re-articulate and agree upon the problem to ensure solutions will meet the client and end-users’ needs.
Let’s get wet. Whether a deep-dive research study or wading into a project with quick turnaround, the discovery phase can take the form of further interviews,surveys, data analysis, heuristic evaluations, ethnographic studies, and competitive analyses, to name a few.
Ta-Da! Submitted in a client presentation or as a concise deck, research findings are conveyed to stakeholders. The findings may validate or refocus the original problem as well as uncover new threats or opportunities.
Master of scrums. Once the problem is validated or redefined, the requirements are detailed and a project management framework agreed upon to meet the objective. Timelines, deliverables, plans, and charters all clearly detail the requirements in order to keep the project on-time, within scope, and on budget.
Brand & communication design.
Play time. In the realms of branding & communication design, I can oversee a project through its entire lifecycle: whether intended for physical environment,print, package, product, or all the established and emerging forms of the digital sphere.
Feels good. I create brand style guides that establish a cohesive and concise brand vision ensuring message harmony across all platforms. Mood, style, and tone conveyed through visual and written elements solidify a foundational controlling idea and core message. Colour trends and style forecasting influence logos & palettes, while psychologically motivated language—from gamification principles to emotional drivers—dictate written content.
Story time. Within a user-experience work-flow, I develop user profiles and user stories complete with user flows and user points. My artistic background comes in handy with storyboards, conceptual models, and pre-visualization documents.Combined, everything creates a story of a plausible user whose needs can be targeted effectively and efficiently in a way which is a positive experience for the user.
Same same, but different. Like everywhere else, research and findings drive interactive design. Competitive analyses, internal and external site audits, and heuristic evaluations result in card sorts and information hierarchies. And user, community, cultural, and business needs dictate navigational structure and nomenclature.
Order, blessed order. Sitemaps and wireframes complete with functionality notes for all states and actions that speak ‘developer’ round out the information architecture process.
How’d we do? Prototyping and usability testing—from paper to on-screen clickable—demonstrate preliminary performance, usability, accuracy, emotional response, and reveal points of pain.
Function meet form. Under the umbrella of interface design, error messages,feed-back, and button states are designed for ease of use and to create a meaningful experience for the user – all while adhering to brand guidelines in an aesthetically pleasing manner.
Start again. After the product launch the cycle begins anew: define, ideate, prototype, build, test.